Emojis are now well-established in everyday digital communications, and they're set to become more diverse as a breastfeeding icon is added in iOS 11.1. As research shows that language affects the way people think, the introduction of this symbol could help fight old stigmas.

'Breast is best' is the advice usually given to new mums who are considering the options of what to feed their babies. In reaction, milk sharing and donation is rising, and Hearts Milk Bank is using an app to encourage donations for the babies who are most in need.

US start-up Ambrosia Milk offers safe breast milk with a premium positioning that’s distinct from existing sources like milk banks, online forums and a thriving black market. As breastfeeding becomes increasingly politically charged, could this natural necessity become a commercial commodity?

The UK’s NCT has long provided new parents with expert info and a route to a new set of pals. But the pricey classes and ideological zealotry mean that many mums are after an alternative. Enter Peanut, which applies a Tinder-like model to friendship, easing anxieties at this stressful life stage.