Between hormonal changes and unfamiliar sensations, pregnancy can be scary for many first-time mums. Enter Bloomlife – a wearable device that safely measures and tracks contractions and the unborn baby’s movements, helping expectant mothers better understand what’s going on inside.

The UK’s NCT has long provided new parents with expert info and a route to a new set of pals. But the pricey classes and ideological zealotry mean that many mums are after an alternative. Enter Peanut, which applies a Tinder-like model to friendship, easing anxieties at this stressful life stage.

During pregnancy, a mother’s medical health is closely monitored, but issues like skin changes and discomfort typically receive little attention. My Expert Midwife tackles this with premium, all-natural skin care products, addressing the awkwardness around pregnant bodies in the process.

Fertility rates are on the decline in the US, but women still expect to have kids, despite delaying parenthood for as long as possible. Yet as the cost of fertility treatment can be prohibitive, there's room for innovation in the sector that could bring little bundles of joy to more people later on in life.