While dating apps have been a major disruptor in the ways we find love, Gen Yers in the UK have seemingly grown tired of swiping at a screen. Instead, many are turning back to the old ways, seeking real-life experiences and more spontaneous human interactions as they search for romance.

As swiping right has become the default in digital dating, OkCupid is reinforcing its core value of ‘substance over selfies’ with an ad campaign that reclaims the acronym DTF. By exploring the ways people get to know each other beyond the physical, it’s making a statement against hook-up culture.

From picking out the best profile pictures to conjuring up a witty bio, online dating is a tricky business. Now, dating app Hinge has identified another obstacle for swiping singletons – people are misrepresenting themselves online to make them seem more attractive; a trend dubbed kittenfishing.

Finding romance over the web can be tricky; 53% of Americans who use dating sites lie on their profiles, and women often face harassment on such platforms. Through its female-first approach and verification measures, Bumble aims to give users a safe and transparent way to meet new people.