Super-size culture is out-of-step with new world sentiments as the zero-waste and clean eating movements mark the end of wasteful excess, making a strong case for petite purchasing. But how can brands scale down their products without leaving people feeling short-changed?

Laundry may not be the sexiest of household chores, but it is essential. And as many Britons continue their quest to live ethically, one small way to reach that goal is by making more conscious decisions about cleaning products. How is Persil Powergems making it easier for them to be green?

Soap bars have gained a reputation as dirty havens for bacteria, with liquid variants gaining popularity due to this fear of germs. But a current lens of wellness is shifting perceptions. Could the humble bar of soap make a timely comeback in an age of ‘good dirt’, clean living and veganism?

For most people, laundry is simply another chore – yet there are some who joyfully experiment with fabric softeners, and others who put the task off for as long as possible. Canvas8 spoke to 20 men and women from across the UK to find out what they love or loathe about washing, drying and folding.