Australia sits near the top of Chinese tourists’ destination wish-list, spurred by a thirst for culture and history. But what deters Chinese tourists from a return visit? And how can Aussie hotels and tourist hot-spots nurture the growing inbound market?

While China is well-known for its love of luxury fashion labels, the nation’s holidaymakers aren’t as enamoured with high-end accommodation. Hong-Kong based Rosewood Hotel Group recognises this, attracting travellers with local knowledge and home comforts over luxury and prestige.

In 2016, China’s leisure market became the world's second biggest, reaching $479 billion. With greater economic freedom, the nation's middle classes are changing how they spend their free time, with theme parks and cruises replacing traditional activities such as karaoke or mahjong.

Be it dinner in an underwater restaurant at the Burj Al Rab in Dubai, or exploring the Italian countryside in a Ferrari, wealthy Chinese tourists are looking for truly unique experiences when they travel. As particularly avid social media users, capturing the perfect holiday snap is especially important.