While one might imagine later life as a time of loneliness and declining health, research suggests that old age is accompanied by wealth and happiness. Canvas8 sat down with 20 British Boomers and Seniors to explore their attitudes to ageing, and to find out the best thing about getting older.

Dog food brand Pedigree has launched 'Dog Dates', a campaign that matches elderly people with dogs in their local area. The campaign plays on the benefits of spending time with pets as a remedy to loneliness, and serves to portray Pedigree as a brand that does more than just sell dog food.

The UK’s loneliness epidemic is widely considered something that affects the elderly the most, but research suggests young Britons are disproportionately affected. With a dwindling sense of community laying at loneliness' dark heart, a generation rent are struggling more than their elders.

Thanks to the incessant chatter of social media, addictive mobile games, and the internet of everything, we’re slaves to our screens and incapable of tolerating our own company. Yet solitude is a powerful resource that more people are waking up to as they look to reboot, reflect and get mindful.