How are brick-and-mortar stores being reimagined? How will voice searches impact what people choose to buy? And what is brand bypass? In this part of the 2018 Expert Outlook series, we speak to three shopping experts about what’s changing in the way people shop.

In an effort to appeal to those accustomed to online shopping, Zara's app allows people to shop via augmented reality in-store. As physical stores continue to compete with e-commerce, the brand is blending online and offline experiences to lure shoppers back to its high street shops.

The consistency and efficiency of e-commerce – with one-click ordering and same-day delivery – is driving greater expectations of traditional retailers. How are brick-and-mortar stores adopting features of online shopping, and what digital services do people want to see on the high street?

With some retailers providing one-hour delivery and free returns, shopping online can seem like the ultimate convenience. But people still need to try clothes on to find their perfect fit. Amazon's AR mirror aims to help people visualise how they'll look in a new outfit without the hassle.