Previously, going to a fast food outlet McDonalds could be difficult for a vegan – there's little choice, and little clarity around what is vegan-friendly. But since launching the 'McVegan' burger, its popularity has meant it's becoming a mainstay on menus in both Finland and Sweden.

The Impossible Burger uses 95% less land and 74% less water to produce compared to a regular beef patty – but there’s much more to this veggie indulgence. Juicy, meaty and bloody, it’s hoping to coax stubborn carnivores over to the sustainable side, helping to preserve the planet in the process.

KFC has responded to its ‘UK chicken crisis scandal’ (where the fast food joint ran out of supplies of fresh chicken) by launching an ad campaign to apologise to its customers. The self-deprecating apology has been well received by fans, who appreciate the brand’s honesty.

Insta influencers and lifestyle mags may regularly laud the benefits of a ‘natural’ diet in 2018, but it’s taken time for these attitudes to gain mainstream acceptance. Canvas8 spoke to Laura Miller, the author ofBuilding Nature’s Market, to learn how a marginal movement went from niche to norm.