Toymaker Hasbro is redesigning Monopoly to explicitly allow – and encourage – players to cheat as a part of the game. As undeniable inequality has people thinking poorly of the ruling class, the new edition captures their mistrust of today’s elites in a lighthearted way.

Join now! Like us on Facebook! Assertive ads are everywhere, but how effective are they? Canvas8 spoke with Yael Zemack-Rugar, assistant professor of marketing at the University of Central Florida’s College of Business, about why these messages annoy a brand’s loyal customers the most.

Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.

In an ad campaign, soft drinks brand Oasis parodies purpose-driven commercials that use the social experiment tropes to convey a pro-social messages. As young people grow sceptical of trite or clichéd narratives, the campaign helps the brand stand out as a voice that gets them – albeit an irreverent one.