There’s nothing like showcasing a country’s landscapes on the silver screen to pique the interest of potential visitors. But Tourism Australia is betting it doesn’t even need a real movie; it created a trailer for a Crocodile Dundee reboot and promoted it online before revealing that it was a fake.

2017 saw 10.5 million Australians travel abroad and a growing number of young professionals are going on backpacking adventures around the world. However, with more money to spend, they’re embracing the ‘flashpacker’ lifestyle. But what exactly is this group looking for from the perfect holiday?

Online holiday bookings may offer convenience, but removing a physical travel agent can make the process overwhelming. Canvas8 sat down with Johann Rozario, e-commerce product owner at Booking.com to understand how behavioural science can be harnessed to give people a better experience.

Australia’s former nuclear test site – Maralinga – has been cleaned up for experience hunting tourists, who can peruse the landscape safe from radiation. As budget constraints keep Aussies in local borders, the tourism industry is dusting off local spots with potential for adventure.