As eco-conscious shoppers put pressure on brands to be sustainable, what can they learn from nature? Canvas8 spoke to Michael Pawlyn, founding director of Exploration Architecture and Nudgestock speaker, to find out how biomimicry can solve some of the world’s material problems.

With 60% of Britons saying they'd consider switching to solar energy by 2020, practising sustainability is firmly on the public agenda. Beyond people’s personal worlds, Vivienne Westwood teamed up with the British Fashion Council and the Mayor of London to encourage the fashion industry to go green.

Sustainably-sourced fashion is gaining traction among both high street and luxury brands, but menswear label Kloters goes a step further to actively improve the environment. Its RepAir t-shirt turns pollutants into fresh air, catering to those who want to wear their values on their sleeve.

In Britain, concerns over insufficient government monitoring of pollution have contributed to a surge in sales of home air testing kits. As pollution is increasingly seen as a threat to public health, as well as the environment, citizens are taking on the task of checking local air quality themselves.