Frequency H2O promises increased health benefits thanks to its innovative ‘vibration treatment’ – a clever marketing ploy that is helping it sell 30,000 litres a month in Oz. But as industry bodies say, the water tastes really good, so it begs to reason that this gimmick actually works – but how?

Why are people turning away from biometrics and towards holistic self-care? How can brands use behavioural nudges to promote healthy habits? What role can communities have in achieving one’s fitness goals? And how will the rejection of age-old taboos boost personal wellbeing?

From parents who refuse to vaccinate their kids for fear of any side effects to the endemic abuse of pharmaceuticals, many Australians make bad medical decisions in spite of established advice. How can healthcare providers and brands help them make more informed choices about their wellbeing?

Wellness brand Goop has come under fire for peddling ‘alternative medicine’ with pseudoscientific claims – yet the backlash had little effect on fans. Amid increasingly unaffordable healthcare and falling pharmaceutical trust, how are unconventional remedies giving people a sense of control?