Signal5 Jul 2018
Coke ad uses World Cup FOMO to get people to stock up

Coca-Cola has released an advert for the World Cup that humorously taps into the fear of missing out when people have to look away from matches for even a moment. It's urging fans to stock up on Coke before games, recognising the immersive power of live entertainment.

Coke ad uses World Cup FOMO to get people to stock up