Ad spend on junk food is almost 30 times more than the government spends on promoting healthy eating, meaning we’re used to seeing unhealthy food as fun and exciting. Could the same treatment be given to veg? Peas Please aims get kids eating healthier with its Veg Power campaign.

Kellogg’s is cutting the amount of sugar in some of its children’s cereals – and stopping marketing other cereals altogether – after coming under pressure from health officials. With a third of UK children now classed as obese, brands are actively looking to produce healthier alternatives.

Carb-conscious foodies are turning to ‘courgetti’ and ‘boodles’ for healthy alternatives to their favourite starchy meals. Now, Cauli Rice is offering long-life, microwaveable cauliflower rice, so you can get your clean eating fix without slaving away in the kitchen for hours to prepare your veg.

Amid growing health concerns, many Australians are cutting back on sugar, with 24% of them following a diet that restricts their intake. How are they satisfying their craving for a sweet sensation without resorting to artificial alternatives like aspartame that are often regarded with suspicion?