Women’s tennis is the most high-profile female sport in the world, with pro players earning more prize money and media attention than other female athletes. But what makes tennis so different from soccer or basketball for women? And how can other sports expand their appeal?

Moet & Chandon has released a limited-edition bottle of champagne as a celebration of Roger Federer’s 20th year in professional tennis. Moet’s relationship with the Swiss tennis ace continues to push the brand as one of both enduring and peerless quality in the eyes of the consumer.

Amid growing health-consciousness and shifting dress codes at work, activewear is now everywhere. Yet the garments produced by the likes of Nike and Under Armour don’t cut it for many luxury shoppers. What’s the appeal of premium sports apparel for these discerning consumers?

A survey finds international shoppers are willing to pay a premium for British-made goods – especially if they’re branded as such. They believe British-made or branded goods are synonymous with superior quality or heritage, with British food, clothes and cars proved the most popular exports.