Research shows 40% of people deleted at least one social media account in the year up to 2017, due to growing concerns over privacy violations and the proliferation of sponsored content. However, this shift in attitudes has yet to translate into an actual user backlash against social media.

Richard Shotton, author ofThe Choice Factory,argues that tech alone isn’t changing people’s core behaviours. Canvas8 speaks to Shotton about the behavioural biases thatcanbe applied to help brands better understand consumers and shape behaviour.

Just outside a mall in Malmö is a billboard unlike the thousands of others littered around the city. For 12 years, Sioo Wood Protection will display a mostly-plain panel of planks protected by its SiOO:X product, aiming to provide passersby with visible evidence of the brand’s long-lasting quality.

Orange was founded in France in 1988 and, almost 30 years later, it boasts 269 million customers globally. For those in the motherland, it’s launched Orange Bank; a mobile-first bank that'll see Orange stores double as bank branches, extending the convenience of digital banking into the physical world.