A 2018 update sees Microsoft’s ‘Accessibility Checker’ work automatically in the background of all Office apps. The feature offers those with little knowledge of disabled persons’ needs to create accessible content, catering to the 15% of people globally who have a disability.

Searches of the Getty Images photo library for disability-related images have soared since 2016, but finding authentic depictions of disabled people is still a struggle. That’s why Getty has created The Disability Collection, a set of images that better represent different types of disabilities.

It’s 2018, but for the most part, advertisers are living in the 1960s. Maltesers is setting itself apart by tackling taboo subjects and highlighting marginalised groups, such as disabled people and the LGBT+ community – but will other advertisers take note?

As more social media users develop an aversion to flawless feeds, while the #skinpositivity movement champions supposed ‘imperfections’, brands across sectors are facing calls to stop retouching reality. But why exactly are airbrushed images so problematic, and should they carry warning labels?