The creation of Amazon Go – a cashierless supermarket where customers pick up items and walk out – seems to be winning in the race to master automated experiences. But competitors, such as Microsoft, are not staying far behind, giving the retail-giant some serious competition.

Sainsbury’s has come under fire after it emerged that the supermarket has been filming shoppers entering their PINs at self-service checkouts and broadcasting live CCTV footage in stores. People are feeling cautious about privacy, and if brands aren’t mindful of this, they risk being lambasted.

Over the past decade, a growing number of people have traded trolleys for home delivery. But while the online retail experience continues to evolve, less is happening in-store. Coop Italia is hoping to change this with a flagship store that it’s touting as ‘the supermarket of the future’.

Grocery shopping is a pain – 46% of people see it as a chore that they try to spend as little time on as possible. So, how can stores make the experience more seamless? Automated, staffless supermarket Moby Mart is merging the convenience of e-commerce with the ability to see and touch products.