Often described as having flawless, porcelain-like skin, Japanese women have long been the poster models for luminous Asian complexions. Tapping into this perception among US women, Tatcha is a geisha-inspired skincare line. But can it change American attitudes to skincare?

As people project more of their day-to-day lives on social media, and some employers continue to base employment on appearance, the need to look good remains in China. With people wanting to present their vest selves online, young people in China are increasingly going under the knife.

A wide range of make-up products are used in the pursuit of ‘photo-ready’ perfection – but a growing number of women are now going the extra mile by splashing out on invasive and non-invasive cosmetic procedures. How is Transform using bloggers to normalise lip fillers and boob jobs?

Japanese beauty ideals for women have long focused on a slender, petite frame. But plus-sized comedian and fashion icon Naomi Watanabe is challenging these standards, with her championing of more inclusive ideals making her the most-followed person on Instagram in the country.