Despite the growing influence of social media, which often presents narrow beauty ideals, Gen Yers are feeling empowered to challenge gender norms. Girlswillbeboys is a collective that’s encouraging young women to feel confident and beautiful without a full head of hair.

As people grow more aware of the vast spectrum used to define gender and sexuality, there’s an expectation for the media to wise up and represent LGBTQ issues faithfully. With digital magazine Them, Condé Nast is giving queer voices a platform to talk about pop culture, politics and news.

Gender neutrality has been a hot topic in the media in recent years, and high street retailer Zara is weighing in on the conversation. Its new genderless clothing line – named ‘Ungendered’ – includes jeans, t-shirts and sweaters that can be worn by men and women alike.

Gender norms are changing, and young people feel freer to explore and express their gender identity than ever before – especially with make up. Illamasqua’s Christmas campaign focuses exactly on that, promoting its makeup as inclusive and gender neutral.