Just over 50% of British travellers have gone on holiday without taking out travel insurance, while 41% of Americans chose not to do so in 2017. So, who is buying this type of coverage? What are their motivations? And how can insurers get people to look beyond price when picking out a plan?

Budget flights and envy-inducing Instagram feeds have fuelled Britons’ sense of wanderlust, contributing to the record 70.8 million overseas trips they took in 2016. But who are they bringing along for the ride? Canvas8 spoke to 20 people to find out what company they like to keep on vacation.

Planning a trip has never been easier, with metasearch engines helping people find the best flight and hotel deals for any destination. Yet this glut of choices can leave some feeling overwhelmed – a problem that Pack Up + Go addresses by creating surprise itineraries for locations across the US.

Emojis have become ubiquitous in digital communications, but their use in marketing campaigns hasn’t always been successful. Canvas8 spoke to Dr. Sara Kim, an associate professor at the University of Hong Kong, to learn how people interpret and react to brands that use these symbols.