MedMen’s campaign aims to normalize cannabis across stereotypes unassociated with weed-consumption. By associating cannabis closer to people’s actual identities, rather than tired stereotypes of its users, attitudes towards to drug could change.
When we think ‘stoner’, we rarely picture a female – but legalisation in the US is turning the tide on weed culture. An increasing number of women are now ‘out’ about their toking habit and some are getting into the industry, suggesting that when it comes to cannabis, the future might just be female.
With a slick, minimal aesthetic, MedMen’s approach to selling marijuana has drawn comparisons to mega-brands Apple and Starbucks. By creating a welcoming brick-and-mortar space, it’s hoping to normalize cannabis use – not just for stoners and those who need it medically, but for the masses.
Japan embraces green health with legal cannabis ad
signal·
8 Jun 2018
Increasingly health-conscious Japanese people are becoming more open to alternative forms of wellness. The country’s first-ever billboard for a cannabis health product debuting in a Tokyo train station, shows a growing acceptance for cannabis products’ medicinal properties.
A Cannabis Drinks Expo will be the first event dedicated to the fast-growing psychoactive corner of the American drinks industry. Since the legalisation of cannabis in many states, people of all ages are seeking socially-acceptable ways to indulge in the drug's relaxing effects.