As Australia expands the world's first national medical record system open to third-party developers, data privacy concerns are a worry for over 50% of Aussies. This leaves opportunity for brands to bolster consumer confidence and settle people's fears by ensuring they prioritise data privacy.

From parents who refuse to vaccinate their kids for fear of any side effects to the endemic abuse of pharmaceuticals, many Australians make bad medical decisions in spite of established advice. How can healthcare providers and brands help them make more informed choices about their wellbeing?

Aussies, it would appear, are not big fans of private healthcare. In 2017, the Australian Private Healthcare Ombudsman received a record number of complaints about private medical companies, with healthcare provider Medibank being disproportionately singled out.

Amid growing health concerns, many Australians are cutting back on sugar, with 24% of them following a diet that restricts their intake. How are they satisfying their craving for a sweet sensation without resorting to artificial alternatives like aspartame that are often regarded with suspicion?