Why are Brazilians splashing on beauty services when they’re skint? What’s got them bringing the bar into the home? And why are family dynamics changing so drastically? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Brazilians in 2016.

Brazilians are not unfamiliar with national crises, but amid rising crime, high unemployment, a series of political scandals, and a recession fresh in people’s memories, things are taking a heavy toll on the population. How are they reacting to the difficulties? And how do they see the future?

Brazil is home to 21 of the 50 most violent cities in the world, with drug trafficking, gang wars, political instability and poverty all fuelling the country’s high crime rates. How are regular Brazilians reacting to persistent urban violence? And how does crime affect their lifestyles?

While visiting the mall was once the preferred way to spend time and money, more Brazilians are skipping the queues and buying online. In 2016, 41.1 million people in Brazil will make at least one purchase via an internet-connected device, a figure that’s grown more than 10% since 2015.