Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.

If a social network’s members remain the same but everyone’s place is reshuffled, could it impact their quality of life for the better? Canvas8 spoke to Nicholas Christakis, Nudgestock speaker and Yale professor, to learn how our online and offline networks can be harnessed for positive change.

Behavioural sciences have been applied to advertising for nearly 50 years, but industry-wide adoption is slow. Canvas8 spoke with Richard Shotton, author ofThe Choice Factory, about how behavioural sciences can help advertisers to innovate their practices to meet the challenges of tomorrow.

The omnipresence of adverts on social media platforms has many users tuning out or seeking to block them entirely. But research suggests that there are certain ways to stop people from scrolling past – and providing a bit of entertainment in the form of a GIF or video could help brands stand out.