Although over-50s hold the vast majority of the world’s wealth, marketers tend to direct their attention – and budgets – towards younger audiences. Canvas8 spoke to Cesare Amatulli and Alessandro M. Peluso to find out how youth-focused advertising impacts the spending habits of Seniors.

Despite a lack of support from traditional print media, populists have just seized power in Italy – and half of voters backed them in the March 2018 elections. So why has Italy’s media industry changed and just how are Italians getting their news today?

Young city workers in Italy are taking their degrees and moving to the sticks, recognising that there are opportunities in the countryside for those who are willing to work the land and launch new businesses. And with government initiatives helping them get started, the rural allure is growing.

As interest in reading in Italy wanes, independent bookstores are the ones most at risk from disappearing from the high street. The Italian government is issuing several tax breaks and financial incentives for independent stores, to save them from closing and help revive interest.