The beach holds a privileged place in the Australian psyche. Synonymous with down time Down Under, it’s a particularly important part of the nation’s leisurely lifestyle. But is this really still true? What role does the beach play in contemporary Aussie living – and spending?

Australia is the home of the tanned, the active and the healthy. But is this stereotype true? Unsurprisingly, no. With long working hours and a steadfast commitment to a busy social life, Aussies are packing on the pounds. In the second of a two-part series, we look at what’s making Australia fat.

The travel industry thrives on the pursuit of happiness, but just how far will people go to ensure they are healthy as well? All the way to Australia, as it turns out. The healthy holiday industry is now worth $438.6 billion a year, and Australia is enticing travellers with its ‘wild bush luxury’, ‘indigenous ingredients’ and health-focussed hotels.

BT Sport’s ‘Take Them All On’ ad depicts a young girl infusing her day at school with a series of imagined sporting heroes. Young girls are often put off sport due to social stigma and lack of access; BT’s spot shows how professional sport can inspire the next gen of female sportspeople.