Amid growing health concerns, many Australians are cutting back on sugar, with 24% of them following a diet that restricts their intake. How are they satisfying their craving for a sweet sensation without resorting to artificial alternatives like aspartame that are often regarded with suspicion?

Australians aren’t fond of the idea of eating fake meat, believing that despite it being known to be nutritious, it’s not ‘safe’ as it’s ‘unnatural’. By emphasising its ethical benefits, and stringent testing, brands can attempt to win over meat-loving Aussies who remain sceptical.

Demands to understand the food supply chain means Aussies increasingly want to know where their food is sourced. Government regulations are coming into force to cater to this growing desire, giving Australians greater transparency as to where their food comes from.

Soft drink manufacturers in Australia, including Coca-Cola and Pepsi, have pledged to reduce the amount of sugar in their beverages by 2025. The move aims to tackle obesity from a corporate side and is likely to be welcomed by health-conscious Aussies looking to minimise their sugar intake.