With the high price of cable TV leading many Americans to cut the cord, the NFL Game Pass is appealing to viewers with 40-minute edits of the best games on any device for a $99 annual fee. Beyond providing access to cheap, on-demand content, how is it meeting the expectations of modern sports fans?

Nestled between ads for beer and cars, the ‘Dads Who Play Barbie’ campaign that aired during the NFL playoffs was a 30-second spot targeting fathers. It continues Mattel’s strategy of bonding with parents, while highlighting the evolving role dads have in childrearing.

Frustrated by pricey TV packages and limited coverage of their teams, a growing number of sports fans are ditching traditional broadcasters, tuning into illegal streams instead. Can legitimate online options help win back these viewers? Or have the likes of Sky and BT left it too late in the game?

Being a sports fan is all-consuming in the modern age. You can follow your favorite athletes on Facebook and Twitter, watch games through NFL Pass, and listen to related content on dedicated podcasts. GameOn is a mobile app that’s bringing everything together on a user-friendly platform.