The resale market for streetwear has expanded from niche online communities to form a sizeable part of the $18 billion apparel resale industry. But who are the key players in this world? And what drives people to spend small fortunes to secure particular sneakers, t-shirts and hoodies?

Streetwear brand Supreme is a bundle of contradictions. It’s affordable yet exclusive; ultra-rare but surprisingly easy to buy; and is both a high fashion collaborator and foundation of subcultural style. How has this niche label kept its cool, even while attracting gaggles of teens to its stores?

It’s not unusual for Chinese housing developments to take on names like 'California Town'. But the government is pushing for more Mandarin-sounding names, and as Chinese-made brands go up in public estimation, it’s marking a broader move away from Westernised branding.

There is a growing feeling of national pride in China – 87% of people believe their country is heading in the right direction. This sentiment is being championed by younger generations, and is being reflected in how they shop, with Chinese Gens Z and Y favouring home grown brands over foreign ones.