Signal19 Sep 2018
Macron's merch captures the cult of the celeb politician

In France, the Elysée – the presidential palace – has launched its merch shop, with a good portion of the products featuring President Macron's face. As people’s trust in traditional politics declines, politicians are taking cues from the cult of celebrity, to help shape their personal brand.

Macron's merch captures the cult of the celeb politician