German beauty vlogger Bianca Heinicke has been shamed for her attempt to break into music, with her video among the most ‘unliked’ on YouTube. As Gen Zers become impassioned about social and political issues, they’re getting vocal about their distaste for content that’s not up to scratch.

As well as hosting witty puns and political rants, Twitter is a stage for people’s humblebrags about a lack of free time. Canvas8 spoke with Neeru Paharia, assistant professor at Georgetown University, to find how busyness serves as a social marker, and what this could mean for brands.

Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?

Children nowadays grow up watching digital content in tandem with traditional TV, with 55% of kids in Australia saying they watch videos on YouTube. Catering to their love of peer-produced media, the TotallyAwesome Squad is teaching Gen Zers how to become YouTube influencers.