In a bid to reduce drink-driving over Christmas, Budweiser is launching a non-alcoholic beer in partnership with the Department for Transport, to encourage Britons to get home safely. By positioning itself as a more inclusive brand, Budweiser is catering to the growing shift for moderation.

Food production has a bigger impact on the planet than anything else humans do, yet for all the natural resources spent, it’s estimated that a third of all food is squandered. Toast Ale is attempting to tackle the problem of wastage in a novel way – by making craft beer out of surplus bread.

The craft movement has taken the beer industry by storm, causing many big brands to adopt elements used by small brewers to keep up. But as people become increasingly sceptical of craft claims, seeing it as a marketing ploy, there is a need for brands to prove their authenticity.

While the number of British pubs continues to dwindle – declining at a rate of 18 per week in 2017 – there is a glimmer of hope for the industry. By selling beer that’s been made on-site, the Five Points Brewing Company is appealing to craft fans seeking better brews in an authentic environment.