With so many fashion labels having a presence on Instagram – by 2017, over 70% of brands will be on the platform – it's the perfect source for sartorial inspiration. And it is now making it easier to shop on social media, removing the need to interrupt your scrolling with a browser window.

How are brick-and-mortar stores being reimagined? How will voice searches impact what people choose to buy? And what is brand bypass? In this part of the 2018 Expert Outlook series, we speak to three shopping experts about what’s changing in the way people shop.

The traditional buying model relied on three steps: experience a need, shop to satisfy that need, then use the product. But with 45% of shopping journeys now using mobile to discover or buy, purchasing has been integrated into people’s daily routines. How can brands adapt to this new retail reality?

People expect the same personalised shopping experiences both online and in real life. In hopes of appealing to visually driven shoppers, Target is introducing a Pinterest Lens, which lets people find similar matches to items they've been inspired by in real life, by uploading a picture.