The GDPR rollout and Cambridge Analytica scandal have raised the public’s awareness of how their online data is used, abused, and profited from by brands. To help web users regain a sense of control over their personal info, Mozilla is helping them avoid trackers by default through Firefox.

Firefox is positioning itself as the anti-tracking browser, at a time when people are anxious about data collection. Brands would do well to insulate themselves against the bad rep many digital platforms have come to acquire, by actively responding to people's privacy concerns.

Privacy concerns and ad-dominated feeds have mainstream social networks like Facebook, Twitter and Instagram facing a ‘trust crisis’. Subscription-based platform Vero offers an alternative with the promise of transparency and control – but is it so different from established industry giants?

Although GDPR is giving web users more control over their personal data, few seem to pay attention to what they sign up for online; 44% of Britons rarely or never read the Ts & Cs of digital services. Canvas8 spoke to 20 people from across the UK to learn why the small print is so often ignored.