Finding romance over the web can be tricky; 53% of Americans who use dating sites lie on their profiles, and women often face harassment on such platforms. Through its female-first approach and verification measures, Bumble aims to give users a safe and transparent way to meet new people.

The ‘Stories’ features on Instagram and Snapchat have proven popular among users for their impermanence, authenticity, and behind-the-scenes nature. But how exactly are they being used by brands, celebrities and regular people? And how are these temporary digital tales evolving?

People used to find love within the borders of their own social groups, but in the era of Tinder and OKCupid, people are able to look beyond their immediate social circles. Online dating is pairing up couples who would otherwise have been strangers, and it’s helping to diversify modern marriages.

As swiping right has become the default in digital dating, OkCupid is reinforcing its core value of ‘substance over selfies’ with an ad campaign that reclaims the acronym DTF. By exploring the ways people get to know each other beyond the physical, it’s making a statement against hook-up culture.