How do Gen Z see themselves in a world divided by politics? What’s making them reach for the stars instead of dream about them? This Generational Snapshot uses statistics and case studies from the US and UK to explore what motivates the first true digital natives and how they view their futures.

Fashion plays a major role in young people’s lives, providing a way to express their identity. It’s particularly important for Gen Zers though, for whom style choices are determined by myriad factors. What’s moulding their approach to apparel, and how are they pushing fashion boundaries?

Why has it become vital for fashion labels to embrace diversity? What do people expect of supermarkets when it comes to packaging? How can brands build a sense of loyalty among fickle and demanding customers? And why is the delivery step so important to joyful retail journeys?

In an increasingly saturated market, multi-brand retailers such as ASOS and Amazon are investing in their own private label clothing lines to bolster margin, add market share and offer shoppers something they couldn’t find elsewhere. How has own-brand fashion gone from underdog to on-trend?