From Crayola to Coca-Cola, General Electric to Everlane, brands that craft on home soil are loved on home soil; 98% of Americans will buy US-made products. But what’s so good about the ‘Made in America’ label? Canvas8 sat down with 20 men and women from across the States to find out.

Eco-conscious consumers may say they’ll only buy sustainable food and fashion, but their actions don’t always match their words. Canvas8 spoke to Rebecca Walker Reczek, associate professor of marketing at the Fisher College of Business, to find out why we’re wilfully ignorant of ethical issues.

Despite best intentions to buy clothes from ethical sources, truly guilt-free fashion remains a niche sub-section of the industry. Enter Sewbo – a system designed to fully automate how clothes are made with the help of robotics, potentially paving the way to a more ethical industry.

Gen Z are the first true digital natives. Now, as they’re growing up, they’re not only being exposed to social and political issues online, they’re paying attention; 69% of 13- to 33-year-olds follow the news some or all of the time.