The consistency and efficiency of e-commerce – with one-click ordering and same-day delivery – is driving greater expectations of traditional retailers. How are brick-and-mortar stores adopting features of online shopping, and what digital services do people want to see on the high street?

No one wants to spend their days waiting in line, but research suggests that the longer people spend queueing, the more invested they feel in their purchase. Although this can make them more likely to increase their consumption, it has potential to decrease their perception of said brand.

No one wants to spend their days waiting in line, but research suggests that the longer people spend queueing, the more invested they feel in their purchase. Although this can make them more likely to increase their consumption, it has potential to decrease their perception of said brand.

Whether you’re at the station in Dagenham or on Main Street in DisneyWorld, queueing is woven into the very fabric of how many cultures create order in a crowd. David Andrews, author of Why does the other line always move faster?, explains why we queue and the psychological effect it has on us.