How are Gen Yers redefining the 'Chinese dream'? What are young and wealthy travellers looking for when they head abroad? And how is a homogenous society diversifying? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by Chinese people in 2018.

Selling to China from elsewhere no longer necessarily requires heavy set-up costs and local product registration. Yet it still requires a close understanding of Chinese consumers, how they select products and what makes them tick. So how is e-commerce helping brands to be successful?

Stories about ancient artifacts from Chinese history may not seem like a young person's preferred source of entertainment. However, thanks to celebrity re-enactments and distribution via youth-oriented platform Bilibili, China'sNational Treasureseries is a hit with Gen Z audiences.

It’s not unusual for Chinese housing developments to take on names like 'California Town'. But the government is pushing for more Mandarin-sounding names, and as Chinese-made brands go up in public estimation, it’s marking a broader move away from Westernised branding.