As the legalization movement has destigmatized marijuana use across the US, weed-centric start-ups, lifestyle brands, and media companies have flourished. And while cannabis culture is nothing new, the modern iteration of it, which incorporates health and a high-end aesthetic, certainly is.

With recreational marijuana legal in four US states, foodie stoners no longer have to settle for home-made hash cakes. Now, they can enjoy ‘high cuisine’ from The Herbal Chef, who uses cannabis to give diners the gourmet munchies. Could this stoned supper club be the ultimate in immersive dining?

Coca-Cola has signaled its interest in the emerging market for CBD-infused beverages, saying it may be investing in a Canadian cannabis brand in the near future. The potential move could cater to those turning their backs on sugared drinks, in favor of healthier alternatives.

When we think ‘stoner’, we rarely picture a female – but legalisation in the US is turning the tide on weed culture. An increasing number of women are now ‘out’ about their toking habit and some are getting into the industry, suggesting that when it comes to cannabis, the future might just be female.