Trump’s Presidential win left half the world aghast, and the other half saying ‘I told you so’, raising all kinds of questions about the flow of information online. And it's led to a call for social platforms and media outlets to take some responsibility. But is it too little, too late?

Online TripAdvisor reviews are a great way for people to share their culinary experiences. The Shed at Dulwich – a fake restaurant located in a journalist’s back garden – ruthlessly exposed the system's flaws, and is as a cautionary tale for the consumer about believing what you see online.

Once deemed an unreliable source of information, Wikipedia is now more trusted than some news organisations. Amid rising global uncertainty, the online, crowdsourced encyclopaedia is an example of how readily individuals will place confidence in content generated by other people.

What makes content shareable? Why would someone share a video campaign on Facebook? Or tweet about a brand? Marketing professor Dr. Zoey Chen, who co-authored a paper with Jonah Berger, sat down with Canvas8 to explain how the way we discover content online affects the way we share it.