Research shows supermarkets and pharmacies are Australians' most trusted retail types. Despite the e-commerce boom, online retailers come in last. Brands would do well to understand the key attributes driving consumer trust in their sector, and act on them in order to retain shopper loyalty.

Australians continue to face long wait times when they order from abroad, contrasting the immediacy that services like Amazon have conditioned shoppers to expect. By enlisting ordinary citizens to deliver packages as they go about their day, Passel hopes to help ease the pain points of e-commerce.

The creation of Amazon Go – a cashierless supermarket where customers pick up items and walk out – seems to be winning in the race to master automated experiences. But competitors, such as Microsoft, are not staying far behind, giving the retail-giant some serious competition.

A Gallup poll has found that most Americans still prefer shopping in physical supermakets on a weekly basis, over ordering their groceries online to be delivered. It appears that many still aren't sold with claims that online grocery shopping is easier, instead preferring to dine out for convenience.