In-app purchases attached to social media and mobile games are leaving Australian parents out of pocket. Left to foot unexpected bills, Aussie parents are taking a more involved stance in their children's financial upbringing, hoping they'll gain a better understanding of responsible spending.

In Australia, traditional family norms are being challenged, as more couples opt to have fewer children, children later on in life, or no children at all. As people consider how a child can impact their own lives – as well as the ethical implications – it’s changing the pace of family development.

The majority of Aussie children receive pocket money on a regular basis and a growing number are turning to tech to save it as the country goes cashless. But with parents slow on the digital banking uptake, there's an opportunity for brands to teach better financial literacy to both the young and old.

Given that spas are usually frequented by people trying to get some respite from the noise and responsibilities of grown-up life, you might imagine that one that's full of babies is failing horribly. But that's not the case at Baby Spa Perth – Australia’s first treatment centre exclusively for tots.