The popularity of e-sports is growing in Australia and the industry is projected to be worth $21 million by 2022, driven by tech advancements making the pastime more accessible. Brands looking to advertise to Aussie Gen Y and Gen Zers would do well to position themselves in this market.

Being a sports fan is all-consuming in the modern age. You can follow your favorite athletes on Facebook and Twitter, watch games through NFL Pass, and listen to related content on dedicated podcasts. GameOn is a mobile app that’s bringing everything together on a user-friendly platform.

If you were asked what constitutes a sport, would you say computer gaming? Pro gamers can finally start taking heart that their competitions aren't being dismissed out of hand, as London Mayor Sadiq Khan publicly recognises e-sports' contribution to the UK’s digital economy.

Not long ago, it was inconceivable that video games would be anything more than a niche pastime, let alone a path to a lucrative career. Yet e-sports now attract millions of fans and major brand sponsorships. How did they come to rival to traditional sports? And can they achieve mainstream success?