Despite Facebook ads being used by most brands, click-through rates in Q3 2018 slumped. As more people become aware of targeted advertising, they're also frustrated at its limitations. That's why some brands are turning to other media formats, such as video, to get their message across.

Cadbury, Chewits, and Squashies will become the first brands to comply with an ASA policy that prohibits the advertising of sugary products to children under the age of 16. Both confectionary manufacturers and the ASA are responding to pressure from parents fighting childhood obesity.

The digital era has made keeping tabs on children’s behavior more difficult for parents, who often fret about the various dangers of constant connectedness – from smartphone addiction to age-inappropriate content to the threat of cyberbullying. So, how can tech be made more kid-friendly?

Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.