Years ago, it was a rare for people in China to take out loans. But after restrictions were eased in 2009, people have become more open to buying on credit. Internet loans are now soaring, as familiar brands like Alibaba are harnessing existing trust to offer its customers lending solutions.

Selling to China from elsewhere no longer necessarily requires heavy set-up costs and local product registration. Yet it still requires a close understanding of Chinese consumers, how they select products and what makes them tick. So how is e-commerce helping brands to be successful?

Global luxury brands including Louis Vuitton, Gucci, and Burberry have lowered their prices in China after the government's decision to lower import duties. With reduced prices at home, China's luxury retail tourists may have less reason to go abroad to spend their cash.

Gentle Monster is an “experimental-art-meets-Korean-eyewear” brand making a big name in China’s luxury market. It is attracting customer dollars (renminbi) with celebrity backers, statement-making styles and a retail experience – known as ‘retailtainment’ – while appealing to Chinese eye health concerns.