The concept of family in America is diversifying – only half of American households now fit the nuclear family stereotype. As a result, people want brand marketing to be more representative, which is why IKEA US has released a festive advert highlighting how norms have changed.

The 2018 Winter Olympics may showcase the world's greatest sporting talents from colder climes, yet sometimes a team's presence is so unexpected that it creates a narrative everyone wants to buy into. The Nigerian bobsleigh team is doing just that, presenting a golden opportunity for sponsors.

Behavioural sciences have been applied to advertising for nearly 50 years, but industry-wide adoption is slow. Canvas8 spoke with Richard Shotton, author of The Choice Factory, about how behavioural sciences can help advertisers to innovate their practices to meet the challenges of tomorrow.

There are over 1.2 billion people across Africa’s 54 countries, but selective media coverage has resulted in their lives being woefully stereotyped. By showcasing photos of ordinary scenes throughout the continent, Instagram-based project Everyday Africa is challenging outdated perceptions.