The concept of family in America is diversifying – only half of American households now fit the nuclear family stereotype. As a result, people want brand marketing to be more representative, which is why IKEA US has released a festive advert highlighting how norms have changed.

Christmas may be the happiest time of the year among those who celebrate it, but it comes with plenty of stressors – whether that’s money, family, or gift-giving. Canvas8 spoke to 20 people from across the US to find out what tends to worry them around the festive season and how they plan to cope.

In an increasingly rushed and busy world, family time is becoming more precious than ever. A touching Dole Fruit Bowl advertisement highlights the importance of little rituals that can bond families together, tapping into people’s nostalgic childhood memories associated with a product.

Starting a family may once have been as simple as getting married, buying a home, and having kids, but as life stages blur and gender roles become less relevant, the traditional rules are being rewritten. Canvas8 spoke to sociologist Philip N. Cohen to understand how the family unit is changing.