As Australia expands the world's first national medical record system open to third-party developers, data privacy concerns are a worry for over 50% of Aussies. This leaves opportunity for brands to bolster consumer confidence and settle people's fears by ensuring they prioritise data privacy.

How are digital platforms helping seniors feel empowered and independent? In what ways are apps and devices being tailored to the youngest generation of users? How can people overcome complacent attitudes to privacy? And is there a market for virtual reality beyond mere entertainment?

According to research, Australians agree to privacy terms and conditions they are not comfortable with just to get access to services. As data privacy concerns over half of Aussies, there’s an opportunity for brands to reassure them their privacy is not at risk.

From May 2018, the General Data Protection Regulation will mean that if companies want to retain info from people in the UK and EU on their databases, they’ll need to persuade them to opt in. So, how can brands convince those who are protective of their privacy to tick the ‘sign me up’ box?